Publications - Thought Pieces

How the Double-Double Sales Initiated New Pinoy Shopping Behaviors

Published on December 2, 2020 Posted in: Thought Pieces

As we approach the end of the year with cases still rising, there seems to be no escape from the adverse economic impact of the pandemic. When domestic economic activities were halted by 75% during ECQ, businesses were pressured to sink or swim while consumers scrambled to get access to the essentials. This shutdown ultimately […]

Your product’s online and the site looks great. Now, what? The Role of Creativity In eCommerce

Published on October 27, 2020 Posted in: Thought Pieces

The digital space has become the biggest gathering of people in one place, at one time all the time. With hundreds and thousands of content produced every second vying for your audience’s share of eyeballs, engagement and affinity – it’s an ongoing war of truly creative content.  Social media, short videos, and messaging altogether account […]

The Convergence of Selling, Streaming and Socializing: Live Commerce Production

Published on October 8, 2020 Posted in: Thought Pieces

“Five years of digital transformation in a single year” as stated in a Facebook and Bain & Company SEA Report. The rapid rise of digital consumers and their spending patterns highlighted both the increased opportunity for brands as well as the challenge for agencies and production houses to pivot their services. During the enhanced community […]

Navigating through eCommerce Business Challenges with Agile Analytics

Published on October 6, 2020 Posted in: Thought Pieces

Whether businesses are ready or not, many have unexpectedly faced the challenge of adapting quickly, shifting most or all of its operations to digital channels. Quite often, many businesses take the first step and establish their digital presence  but fail to plan for what’s next. As part of the NUWORKS Innovation Delivery Loop, data and […]

NUWORKS Experience Design : A Collaborative and Iterative eCommerce Transformation

Published on September 10, 2020 Posted in: Thought Pieces

As the new form of eCommerce continues to unravel, the need for human centricity in design is becoming more and more apparent. The overall eCommerce experience of a brand is now as important as its products and their respective prices. As much as one would like to focus on efficiency and usability, there is an […]